À la croisée

A community of independent healthcare professionals under one roof, in the heart of Cowansville.

Founded in 2026 by psychologists Justine Robitaille and Marie-Eve Béliveau, À la croisée is a health and wellness clinic situated in the heart of downtown Cowansville. Born from a desire to create a warm, welcoming space where human connection remains at the center, the clinic gathers autonomous professionals from various disciplines, all committed to providing care rooted in empathy, humility, and integrity.

À la croisée partnered with us for a complete brand identity overhaul, including web design and development. Taking inspiration from the theme of crossroads, a place where paths, expertise, and human stories intersect, we designed a meaningful brand identity. The logo motif, combining a star and subtle compass, represents guidance, balance, and direction along each client’s journey.

This brand narrative came to life through a modern and seamless digital experience at alacroisee.ca. The new website provides the clinic with a harmonious digital presence, facilitating authentic connections and allowing individuals to easily find the care that fits their needs.

Mandate: Brand identity, website design, website development using WordPress, marketing collateral